We are often asked this question by callers and emails to our dealership. Forest River, the manufacturer, is basically the same as General Motors – and their Chevrolet and GMC truck lines. GM is the manufacturer, Chevy and GMC are ‘brand divisions’. Forest River is the manufacturer – Salem, Wildwood, and Cherokee are the same – brands and divisions. By leveraging items like the furnace, refrigerator, tires, and even the floor plan – Forest River can produce a wider array of campers at a lower cost.
For example, most of the Salem and Wildwood floor plans are exactly the same, there are few that are unique to each. There are subtle differences such as interior color, small appliances, TV type and model, etc. that distinguish the two brands. Salem is the more established brand, it has a longer history, is more popular and is the lead brand for Forest River in their market space. Salem out sales Wildwood and Cherokee combined...
Cherokee has several overlapping floor plans, but tend to be smaller and lighter campers. Their slides are not as deep, thin slides, 18” slides rather than a full 36” slide.
Typically, a dealer represents either Salem or Wildwood, not both. As a buyer, you should review all your options and find the dealer that can offer you the best price, service and options on the camper floor plan that you like.
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